People say: “Niche down early.”

I say: Careful.

Yeah, niching down can help you grow faster. But if you niche too soon, you can end up boxed into a business you hate—serving people you don’t vibe with, solving problems that don’t excite you.

That’s the business death spiral no one talks about.

Why I’m Pivoting

Lately, I’ve been thinking a lot about how to blend my hobbies with my business. Not because it’s trendy. But because I’m tired of leaving parts of me out of what I build.

The content that feels the best to create…

The people I actually want to serve…

The stuff I could talk about for hours without checking the clock…

That’s what I’m leaning into now.

Not just what sells, but what sticks.

Don’t Niche Down Too Soon

If you’re early in the game, being a generalist is underrated.

It teaches you skills. You experiment. You take messy action.

That’s the stuff that builds real reps.

But staying general forever? That’s a trap too.

You’ll end up speaking to everyone… which means you’re speaking to no one.

So When’s the Right Time to Niche?

Here’s what worked for me (and what I now teach my clients):

• Test across multiple niches. Coaching, consulting, creators, service pros—I tried it all.

• Get paid to develop your skills. Don’t wait until you feel “ready.” Learn by doing.

• Watch your energy. The work that drains you is trying to tell you something.

• Listen to your people. When they say “this post hit me hard” or “that was exactly what I needed”—that’s the trail.

• Pivot into clarity. Not out of boredom, not out of fear—but because you’re moving toward what actually aligns.

Final Thought

Niching down shouldn’t feel like shrinking.

It should feel like getting closer to who you are.

P.S.

If you’re figuring out your pivot or audience, I cover this inside the $1 Mini Course:

5 Steps to Grow Your Coaching Business

Real strategies. Real clarity. No fluff. Just a dollar.