The Lie We Tell Ourselves About Growth
(It’s not always more clients you actually want.)
A friend recently came to me stressed.
Her business wasn’t bringing in the sales it used to. She felt stuck.
Naturally, she came to me for strategy.
But instead of jumping into tactics, I asked her something that caught her off guard:
“Could it be possible you don’t actually want more sales?”
She laughed. “Of course I do.”
So I asked her what she’d been doing since sales slowed down.
“Honestly? Traveling more. Hanging with family. I feel more calm.”
I asked:
“Are you enjoying that?”
She paused. “Yeah... actually, I am.”
That’s when it hit her.
She thought she wanted business growth.
But what she really wanted was freedom. Peace. Time. Space.
🤯 The Truth Most People Ignore
Most people know what they “should” be doing:
-
Get more clients
-
Scale the offer
-
Raise the prices
But “should” energy is dangerous.
Because deep down, they might want something completely different.
And that misalignment?
That’s why they stay stuck.
🛠️ So What Did We Do Instead?
We didn’t build a sales funnel.
We didn’t add more complexity.
We simplified.
We looked at:
-
What can be automated?
-
What can be delegated?
-
What protects your zone of genius?
She didn’t need more—she needed different.
đź’¬ Ask Yourself This
Before chasing more growth, ask:
Are you building the business you want… or the one you think you’re supposed to want?
P.S.
If you want help building a business that fits you—not some cookie-cutter hustle blueprint—I show you how in the
High Ticket Enrollment System.
We don’t just scale.
We align.
Responses