When I first started my coaching business I wanted to be perfect.

Before I started telling potential clients how I could help them I had a list I needed to do. Or at least I thought I needed.

A logo with the right colors that would suggest I’m worth working with.

A beautifully designed website that was clear, inspiring and drew people to me.

A fully locked down program that every single detail was thought through leaving no stone unturned.

I got the logo created. It took 6 months because every iteration I hated. Fun fact I don’t even use that logo because I changed the name of the business.

The beautifully designed website wasn’t clear because my program wasn’t done and I don’t know squat about building websites.

The coaching program kept getting longer and longer because I wanted to every problem for my clients instead of one.

A year later from when I started I finally launched my coaching business.

After the first client that hired me I ended up throwing everything away and starting over because it didn’t work the way I thought it would.

A year wasted.

The Problem With Perfect.

It took me going through this to realize perfect isn’t real.

The pursuit of perfect limits our ability to look outside the box and take risks and feedback.

To fail fast and fail forward.

We have all experienced what Adam Grant calls the perfectionism spiral.

In an effort to be perfect we attempt to avoid mistakes.

We try something new, fail then decide to never try again.

Doing this leads to no new innovations, no path forward and quite honestly a boring business.

There is a better path...

The path of building your way forward.

When I finally launched my coaching business I decided to forget the website and just talk to people.

That lead to 20 people signing up to my 2000 coaching program instead of 1.

When I rebuilt my program I only built the first 2 lessons. Leaving the door open for the clients to help me build the rest based on what was really going on in their business.

Which led to a more complete program (Build your own High Ticket Enrollment System) .

Attempting to be perfect led to me sitting in the same place.

Building forward led to me hitting 6 figures plus for the last 4 years in a row.

I simply experiment, learn, improve and experiment again.

If you’re stuck in your business maybe it’s time to embrace imperfections.

Build forward.

Fail fast.

Fail forward.