Over my career, I’ve sold SaaS implementation services in my 9-5, content marketing services in my agency, coaching, and courses.

Before any of that, I sold education.

At 24 years old, as a recently “retired” professional fighter, I saw an ad for an admissions rep position. At the time, I had no idea what I wanted to do when I "grew up," and working in an office instead of a cage sounded pretty good—so I applied.

I use to even wear fake glasses cause I thought they made me look smarter... 

Only one problem... I had no idea what an admissions rep actually did. It wasn’t until I got the job that I found out.

Admissions reps at trade schools sell. Except they didn’t really call it selling—they called it enrolling.

The idea was simple: show the prospective student that this school had everything they needed to be successful and get them to agree to attend.

Sounds easier than it is. A lot of these students had competing ideas and obligations:

• They could follow the herd and go to a four-year university—socially more acceptable than becoming a welder or massage therapist.
• They could get a job that didn’t pay well, but it was still more than the $0 per hour they’d make while attending school for 7-12 months.
• If they had a job, they had to attend night classes—meaning less sleep and less time with friends and family.

On top of all that, the sales cycle was LONGGG. A student could agree to enroll but still cancel anytime before classes started, which meant I had to keep in touch and keep them motivated to follow through.

There was a lot stacked against me as an admissions rep, and despite that, in one particular 10-week period, I started 64 students, bringing in over $832,000 to the school.

Pretty quickly, I became one of the best admissions reps in the company and went on to train and lead hundreds of reps in just a few years.

Despite all that, I still hated selling.

How Could This Be??

The truth is, when I thought of myself as a sales rep, I was terrible. I pushed people away, and worse, I couldn’t stand the work I did.

I stopped selling and started enrolling.

Sales, to me, is a transaction.

I want an apple, so I hand over my credit card, and bam—I have an apple.

Enrollment is deeper than that.

Enrollment is about transformation.

It’s about going from where you are today to a better place in the future. Money gets you the tools for the transformation, but real change requires more.

That’s where I thrived.

I became obsessed with helping people see a vision of themselves they didn’t even think was possible—and encouraging them to reach out and grab it.

I can’t really put my finger on why I always hated selling...

• Maybe it’s because I despise those (fill in the blank) sales gurus who say stuff like “Always be closing.”
• Maybe it’s because I just have an illogical feeling that sales is slimy.

Either way, I could never wrap my head around selling someone.

Instead, I started focusing on enrollment.

The idea that instead of selling a solution, I’m enrolling someone into a vision of their future that they want.

All I’m doing is helping them get clear on what it is—and what the vehicle could be to get them there.

And what shocked me?

After leaving the industry, I realized this same concept works even better when applied to online businesses.

Before I knew how to market, build funnels, or even make content, I made multiple six figures in my business following this methodology.

👉 Enrollment is greater than selling.

So...

If you find yourself in a position where selling is a vital part of your role but hate the idea of selling—try this mindset shift:

Stop selling. Start enrolling.

PS. I have broken down this enrollment method into a checklist I call the 6 figure call guide. You can download it here and see for yourself how it works.