What Alan Watts taught me about marketing
Stop pushing. Start aligning.
Ever heard of the Backwards Law by Alan Watts?
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It’s the idea that the more you pursue something, the more you reinforce the fact that you don’t have it.
Want to be happy? Stop chasing happiness.
Want to be confident? Let go of the need to look confident.
Want more clients? Stop trying so hard to “get” them.
That last one hit me hard.
I spent years pushing sales. More outreach. More offers. More urgency.
And it worked… barely. It was a grind. Every enrollment felt like a wrestling match.
But then I started approaching sales like enrollment. I stopped pushing. I started aligning.
I let go of the outcome. I focused on creating content that served my audience. I trusted that the right people would come, if I just gave them a reason to.
And the wild part? They did.
Because here’s the truth:
People can feel when you need them.
But they’re magnetized by confidence, clarity, and calm.
That’s what the Backwards Law reminds us of.
So instead of chasing more clients… Create more alignment.
That’s where enrollment really begins.
P.S. I just dropped a new lesson inside the High Ticket Enrollment System all about using YouTube content to pre-enroll your leads—so they’re aligned before the call.
Still $130 off. Get it now before I change my mind.
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