Most social media, I post and ghost—except for Threads.

I use it mostly to throw out ideas that come to me, and if I still like them later, they turn into something I’ll use in a newsletter or another post.

Sometimes, what others say even inspires something—like today’s newsletter.

A lot of my little corner of Threads consists of coaches and agency owners. Most likely because that’s what I talk about and engage with the most.

So it’s no surprise that at least once a day, I see a post with a lot of engagement discussing the problems in the coaching industry.

And to be honest, there are a lot.

Coaching isn’t new. The world’s top CEOs, elite athletes, and even Navy SEALs have hired coaches to help them with everything from business strategies to mindset and tactics.

What is new is that the barrier to becoming a coach has dropped all the way down to just calling yourself one.

No experience necessary—just solid marketing.

The Problem No One Talks About

How coaches market themselves is another issue. Overpromising and underdelivering is common.

But the less talked about problem isn’t the coaches themselves—it’s the people hiring them.

Hiring a coach has become a badge of honor.

Don’t believe me? Wait long enough, and you’ll see someone posting about how they’ve spent thousands on coaching just to prove they “invest in themselves.”

But here’s the real issue: People are hiring coaches when they aren’t ready.

They think a coach will get them to the next level without committing to doing the work.

They fail to understand that a coach doesn’t give you the answers—they help you discover them for yourself.

They let marketing and sales drive a quick decision, and when things don’t go as planned, they blame the entire coaching industry on social media.

To be clear—yes, there are bad coaches out there taking advantage of people.

But also, we should strive not to be victims in our own lives.

My Experience as a Coach

I started as a sales coach because that’s where I had real experience.

I spent years in my 9-to-5 traveling to new locations every week, coaching hundreds of sales professionals long before I ever called myself a coach.

What shocked me when I started my company?

Many people who hired me didn’t actually want to improve.

They would:

• Miss calls
• Not do the homework
• Make excuses for why they didn’t implement a method we both agreed would work for them

Before I knew it, I was more of a mindset coach than a sales coach.

That’s why I shifted to done-for-you services and DIY offers.

The goal? Remove obstacles and excuses.

• If someone can use my High Ticket Enrollment System on their own for under $100, great.
• If they want a step-by-step roadmap with no guesswork, that’s why I created my audit.

The Reality of Coaching

Coaches will always be around. Some will be great. Some won’t.

But let’s be honest—there are good and bad clients, too.

If you’re a coach, design your enrollment system in a way that weeds out bad clients before they ever become clients.

If you’re looking for a coach, have a system for hiring one—starting with identifying the real problem you want to solve.

And understand this: You will be doing most of the work.