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Now, onto this week’s Enrollment Weekly...

Trust is built before the call

Most people think the sales process starts on the call.
But the truth? The call is the final step.

The real work happens before they ever book with you.

They watch your YouTube videos.
They read your emails.
They binge your long-form content.
And in doing that—they start to trust you.

Here’s the shift:
If you want to enroll more clients, stop obsessing over your script.
Start obsessing over how much time people spend with your ideas before they ever speak to you.

Because time spent is the #1 metric for trust.
And trust is what leads to enrollment.

Here’s what I recommend:

• Use YouTube to break down your lead magnet or process in more detail

• Build an email automation that sends new leads that video

• Use content to warm them up so they show up ready

Now, when you get to the enrollment call?
It’s not a pitch. It’s alignment.

The invisible work already did the heavy lifting.

P.S.
I just added a lesson inside the High Ticket Enrollment System on exactly how to use YouTube + email to pre-enroll leads.
Still $130 off. Get access now.