One of the biggest lies in sales?
“Give the customer what they want.”

Here’s the problem:
Most customers don’t actually know what they need.

That’s where The Challenger Sale flipped the script for me.
The best sales reps—the ones who consistently win—aren’t order takers.
They’re educators.
They challenge the buyer’s assumptions.
They teach new perspectives.
They lead with insight, not just agreement.

When I started applying this, everything changed.
Instead of asking,

“What do you want help with?”
I’d say,
“Here’s what I’ve seen working—and here’s why your current approach might be costing you more than you think.”

That shift positions you as an authority—not just another coach, consultant, or freelancer.

Because the truth is:

• Most buyers are overwhelmed

• Most are stuck in old thinking

• And most are searching for someone who can lead

So be that someone.

Teach. Tailor. Take control.

That’s the Challenger framework—and if you’re not using it, you’re probably stuck being liked… instead of being hired.

Stay motivated, stay elevated,
Raylen

P.S.
Want help applying this Challenger-style framework to your own sales calls or content? Check out this free training I did over on youtube.

P.P.S

If you want the exact framework I use to enroll high-ticket clients without chasing or convincing, check out the High-Ticket Enrollment System 👉. For being a newsletter subscriber get it today for $130 off.