Phillip Smoak
Effective Marketing Strategies to Fuel Your Business Growth with Phillip Smoak
Marketing is not a sales pitch. It is all about prospecting. Prospecting is everything in your business. If you're in a startup and are not prospecting, you are missing a lot unless you have a big marketing budget for ads and organic marketing. A solid prospecting campaign can help you transform your outcome, but you must have an offer that resonates with your audience and an effective sales process that turns them into clients. As businesses, we’re all looking to make more money in the end, grow and create more. However, we’ve to make sure that our offer stands out from others, and we say it in a way that it’s the end result. People love to sell on processes and not destinations; you will want to market on the destination because that is what people are thinking about.
Learn more about marketing strategies that can help create a sales process that can effectively turn your audience into clients and fuel your business growth with Philip Smoak. Philip is an expert in sales and marketing and has started multiple businesses, including a SAAS, coaching, and a consulting business. He’s also the host of the "Project Life '' podcast, where he mentors people on live calls and helps them bring new perspectives to their lives and business. Phillip started recruiting and building sales teams when he was 26 and built one of the fastest-growing teams for the company within two years. He has recruited over 2,000 sales reps and onboarded over 10 thousand customers with one training system. Phillip’s work has been featured in Success from Home magazine and recognized as a top producer. His mission is to continue changing people's lives through mentor-ship and training to ease their biggest hurdles stopping them from reaching their full potential as business owners or individuals.
Tune in!
During this episode, you will learn about;
[00:01] Episode intro and a bit about Philip Smoak
[01:33] How to do sales prospecting and sales ask on LinkedIn
[05:20] What makes outbound marketing not to work
[08:10] The importance of sales prospecting as a marketing strategy
[10:27] The next thing that Phillip is looking to investing and why
[13:39] Phillip’s personal development and how he has invested in himself
[18:48] Planning your transformation by asking yourself the right question
[22:05] Phillip's first business and lessons that he has learned in his journey
[24:34] The business that Phillip is setting up right now and his end goal
[27:50] How to do marketing for your business as a startup
Notable Quotes
- Prospecting is everything in your business.
- An outbound marketing strategy does not work without a solid offer, transformation, and story.
- You’ve to think about what your offer is and the end results that people are looking for in-depth to be effective in marketing.
- Whatever your biggest problem is, you need to invest your time or money with somebody who has the solution.
- Lack of personal development can stop you from understanding business development.
Thank you for listening
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Thank you for listening
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