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In this conversation, Raylen Davis and Ken Cook discuss the challenges small business owners face in marketing, emphasizing the importance of understanding the right marketing channels, the role of sales and marketing operations, and the need for a systematic approach to marketing. Ken shares personal experiences and insights on the significance of focusing on net profit rather than just gross revenue, the value of customer acquisition cost, and effective lead generation strategies. The discussion culminates in the introduction of the Prepared Marketing System, which aims to simplify marketing for business growth.

Chapters

00:00 The Struggles of Small Business Owners
01:05 Identifying the Real Marketing Problems
04:04 The Limitations of Digital Marketing
05:28 Sales and Marketing Operations Issues
08:26 The Importance of Understanding Business Growth
12:22 The Role of Marketers in Business Success
18:06 The Need for Accountability in Marketing
23:40 Keys to Growing a Successful Agency
26:01 Understanding Business Profitability
28:07 The Shift from Marketing to Revenue Operations
30:52 Effective Lead Acquisition Strategies
43:35 Simplifying Marketing for Small Businesses

Download the prepared marketing system book: https://thepreparedgroup.com/book/

Thank you for listening

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